Resource Planning for Insight Consultancies

Your team is growing. Your spreadsheets aren't keeping up.

We build custom resource planning software for qual and quant research agencies — so you always know who's on what, what's coming, and where the gaps are.

Book a Demo
Capacity Report
Mar Apr May Jun
Required
312h
billed to projects
Available
398h
incl. 2 freelancers
Headroom
+86h
capacity to sell
Team utilisation 78%
Researcher Avail. hrs Allocated Status
Sarah M.
88h72h OK
James K.
80h84h Review
Priya S.
72h –8h hols60h OK
Alex F.Freelance
96h96h OK

Sound familiar?

We've spoken to a lot of research agencies. The pain points tend to be the same.

How things look right now

  • Researchers getting double-booked — or sitting underutilised while work piles up elsewhere
  • Project status living in someone's inbox. Chasing updates is half the job
  • Reporting cobbled together from three different spreadsheets the night before a board meeting
  • Pipedrive tells you what's in the pipeline. Nothing tells you if you have the people to deliver it
VS

How things look with your planner

  • One place for resource allocation, project visibility and reporting — no more cross-referencing tabs
  • Built around how insight agencies actually work — not a generic PM tool forced to fit
  • Your pipeline connects to your people — so winning a project doesn't create a resourcing crisis

What you get

Four capabilities, built specifically for research agencies. Nothing you don't need.

Resource Planning

See total capacity and utilisation at a glance. Spot gaps before they become problems and assign work with confidence.

Project Visibility

Know the status of every live project without chasing anyone. One view for your whole portfolio — from fieldwork to debrief.

Automated Reporting

Utilisation, capacity and project health reports without the manual work. Shareable, up-to-date, and actually useful in a board meeting.

Tailored to You

Not off-the-shelf. Built around your workflows, your terminology, your team. If it doesn't fit how you work, we change it until it does.

Client Story

A Leeds & London-based qualitative research agency

Streamlined our whole operation. We finally have visibility across projects and people in one place — something we'd been trying to achieve for years.

12
Researchers managed across two offices
30+
Live projects tracked at any one time
6
Spreadsheets replaced on day one

From first call to fully live — in weeks

No lengthy procurement. No IT headaches. We handle everything and have you live fast.

01

Discovery

We spend time learning how your agency actually works — your team structure, how projects come in, and where the current setup lets you down. No assumptions, no off-the-shelf thinking.

02

Build

Your planner is custom-built to match your terminology, your project stages and your reporting needs. You'll review real working software within two weeks — not a prototype, not a mockup.

03

Launch & iterate

We train your whole team, migrate your existing data and go live together. As your agency grows, the planner evolves with it — we stay on hand long after launch.

Built for every type of insight agency

Whether you run a lean qual boutique or a 50-person full-service shop, the operational challenges are the same. The solution is tailored to you.

Qual

Qualitative agencies

Managing moderators, IDI slots and focus group schedules across multiple clients — without the double-booking panic and inbox-chasing that eats into your team's time.

Quant

Quant & fieldwork teams

Tracking analyst availability, data processing timelines and deliverable deadlines across a high-volume pipeline — clearly and without a master spreadsheet someone forgot to update.

Full-service

Full-service MR firms

Coordinating qual researchers, quant analysts, account managers and freelancers with a single view of who's live, what's coming and where the gaps are.

In-house

In-house insight teams

Giving your internal research function the same operational visibility as the best independent agencies — without enterprise software costs or six-month rollouts.

Common questions

Everything you need to know before booking a demo.

Generic project management tools are built for software teams — they track tasks and deadlines well, but they don't understand research agency operations. They can't tell you whether you have the capacity to take on a new project, which moderator is free in week three, or where utilisation will land next quarter. A spreadsheet can, but someone has to maintain it manually and it breaks the moment you hire a third person. Insight Planner combines resource planning, project visibility and reporting in one purpose-built place, using the language your team already uses.
Most agencies are live within 4–6 weeks of kickoff. We work iteratively — you'll see real working software in the first fortnight, not a demo at the end of a long build. We handle all data migration from your existing spreadsheets and train every member of your team before you go live.
Yes — and this is one of the things agencies tell us they value most. You define availability for each person: full-time, part-time, specific days, contracted freelance hours. The capacity view reflects all of this automatically, so your true available resource is always accurate — not just your permanent headcount.
Yes. We can build integrations with Pipedrive, HubSpot, or a bespoke CRM — so your pipeline connects directly to your people. Many agencies start with a standalone planner and layer in integrations once they're settled. We scope this into the build during discovery if you need it from day one.
Pricing is based on scope — team size, workflow complexity, and any integrations required. We're transparent about numbers from the first conversation. Most agencies find the investment pays back quickly once they stop losing billable hours to resourcing confusion and last-minute reporting. Book a demo and we'll give you a clear quote after our discovery call.
Some of our most enthusiastic clients are boutique agencies of 5–8 researchers. At that size, every person counts — one double-booking or a fortnight of underutilisation is a real commercial hit. A planner built for a small team is leaner, faster and often more impactful than for a large firm that already has ops support. We'll be straight with you in discovery if the timing isn't right.

See it in action

Tell us a bit about your agency and we'll show you exactly how the planner would work for your team — no generic demo, no pressure.

We'll get back to you within one working day.

Book a Demo

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